What can YOU say in six sentences?
He goes to Sweet Scoops over on the green because he believes that the ice cream is colder there than over at Tim & Doug’s by The Pick And Shovel, and it must be that others believe it, too, because the business there is always brisk, the lines twice as long, even on rainy days, even on Tuesdays or days it’s just too damned hot to give a second thought about where the ice cream comes from as long as it’s frozen and sweet.
It never occurs to him that maybe people go there just because they can eat their sundaes under the maples that shade more than half the green, sighing in even the slightest breeze, or the fact that Tim & Doug’s is surrounded by parking lot, and mothers would rather let their kids run around on grass, or that lovers would prefer a spot that lets them slip away into the park after they’ve finished off their cones.
He hasn’t considered that the greater volume of business at Sweet Scoops allows them to charge less per sundae, even while heaping on twice as much whipped cream as Tim & Doug’s can offer.
Nor has he considered the relative attractiveness of each establishment’s servers.
None of this occurs to him. He’s been telling himself—and everybody else—that Sweet Scoops has the coldest ice cream in town for so long now, he’s come to believe it himself.